Lecture 9
Text and Image


Text and image are used together frequently within design. Text is there to provide an explanation for the image. The arrangement, scale and type of text and image can be changed depending on what text or image you want your audiences eyes to capture first.The choice of type and colour will need to be carefully considered as your text needs to legible to your audience when placed upon, or set alongside an image. Text and images can communicate with each other to help deliver the correct message. For example, you wouldn't place the word 'silence' onto a bold, vibrant, busy image or background. You expect the message to be set a long side an image or background which delivers a quiet and calm atmosphere. 

Fred Woodward created the following magazine layout. I feel it is a great example to show how text and image relate and work together when formed in a layout for a magazine.
Our main attention is first focused on the text because of its colour. The text type shows his name in broken down lights, giving us the impression his name still shines, but the success and stardom has began to fall.  The text slopes down to the left where it draws our eyes to the image.
Robert Deniro's position and colour of the photograph exaggerates his downfall. If you look at the position and lighting used in the photograph, the text also works and relates to the image, as it is as if only part of the spotlight is now shining down upon him.